Technology
A new website for Jens Winther Automobiler is live.
Jens Winther Automobiler in Roskilde has a new website. It looks modern, works well on a phone, and the cars for sale stay up to date by themselves. From first draft to launch took under three weeks.
About the client
Jens Winther Automobiler has sold and serviced cars and motorcycles in Roskilde since 1962. Today the business covers authorised BMW and MINI service, a motorcycle dealership, a body shop, spare parts and motorcycle gear — all under one roof.
The goal
Jens Winther wanted a website that matches the quality of the business. It had to look modern, be easy to use on a phone, and be simple for the staff to keep up to date. And customers who already knew the old website had to find everything from day one.
What the business gets
- A modern website with its own design, made for Jens Winther — not a standard template.
- Customers find what they need fast: cars, motorcycles, workshop, gear and booking each have a clear place.
- Test drives, service bookings and questions go straight to the right people, so no enquiry gets lost.
- The staff can change texts, photos and offers themselves, without calling a developer.
- Nothing was lost in the move. Old links and Google results still take customers to the right page.
Cars for sale — always up to date
Every car for sale on the website comes straight from the dealership's own stock system. When a car arrives, gets a new price or is sold, the website changes by itself. Nobody has to enter the same car twice, and customers see the cars that are for sale right now.
In safe hands
The website runs on a secure setup that LUND CONSULT looks after. Jens Winther can focus on cars and customers, and we take care of the website.
Delivered in under three weeks — and more than promised
From first draft to launch took under three weeks. And we gave more than the brief asked for: pages that open faster, text that is easier to read, a website that is simpler to keep secure, and every customer message from the old website moved safely to the new one.
The result
Built for every screen. Ready for every customer.
Tested by Google
100 out of 100. Four times.
Google has a free tool, PageSpeed Insights, that tests how well a website is built. jenswinther.dk gets the highest possible score — 100 out of 100 — in all four areas. Here is what that means for the business:
100Performance
Pages open fast
Visitors do not have to wait. Fewer people give up and leave before they see the cars.
100Accessibility
Easy for everyone to use
Also people who see poorly or use other aids. More visitors can become customers.
100Best Practices
Built the right way
Safe, modern methods give fewer errors and a safer visit for every customer.
100SEO
Easy for Google to read
Google understands every page, which helps the dealership show up when people search.
Real visitors confirm it: the website also passes Google's own measurements of how real people experienced it over the last 28 days.
Highlights
What the client gets.
01
A look that fits
A modern design that matches the quality in the showroom.
02
Made for the phone
Easy to browse, book and get in touch from any screen.
03
Stock that updates itself
Cars for sale appear, change and disappear automatically.
04
No lost enquiries
Bookings and questions go straight to the right people.
05
Easy to keep current
The team changes texts and photos themselves.
06
Safe and looked after
A secure website, managed by LUND CONSULT.
From the client
We are very satisfied with our collaboration with LUND CONSULT on our new website. Fast and efficient work, and a very good solution that helps our business. We warmly recommend LUND CONSULT.
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